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Verizon Launches 'Our People. Our Network.' TV, Print, and Online Advertising Campaign
September 21, 2005 |
 |
Strategic Communications Firm The Glover Park Group Devised the Campaign
Below are excerpts from a recent press release:
NEW YORK - Sept. 21, 2005 - Verizon announced today the launch of a new national advertising campaign entitled "Our People. Our Network."
The campaign, which begins today in a series of television, print and online advertisements, features five Verizon employees who symbolize the dedication of the company and all its employees to providing broadband services to customers through innovation and advanced technology. The ads include Verizon's recognizable tagline, "We never stop working for you." The Glover Park Group, a strategic communications firm, designed the campaign.
The first 30-second television spot highlights the power of Verizon's fully-fiber network, enabling the next generation of phone, Internet and TV. Verizon employees describe how their jobs help to bring innovation and advanced technology to Verizon customers.
The commercials will air on national and cable networks and will be featured on ABC World News Tonight, NBC Nightly News, as well as on various programs on A&E, CNN, FOX News Channel, The History Channel and MSNBC.
The initial three print ads highlight the experiences of individual Verizon employees and provide their personal accounts of bringing broadband services to customers. The ads will run in newspapers and national magazines including: The Boston Globe, The New York Times, The Philadelphia Inquirer, The Wall Street Journal, The Washington Post, Newsweek, Time and U.S. News & World Report.
The "Our People. Our Network." campaign also currently includes two online ads. Titled "Heart" and "Network," the ads reinforce the message of the strength of the fully fiber-optic network and the dedication of the employees constructing it. The ads will appear on the online Web sites of news outlets including CNN, Congressional Quarterly, The Hill, Marketwatch, National Journal, National Review, The New York Times and The New York Times Digital, Roll Call, Slate, The Wall Street Journal, and The Washington Post.
To view the television, print and online advertisements, please visit www.verizon.com/ourpeople.
Media Contact
Alex Slater
(202) 337-0808
aslater@gloverparkgroup.com
