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Obama must tap into emotional vein to inspire American competitiveness
February 01, 2011 |
• By: Arik Ben-Zvi & David Cantor |
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Competitiveness is going to be a central theme in President Obama’s second two years in office, as he works to sell voters on an ambitious program of public investment in education, infrastructure and R&D. In our surveys and focus groups on these and related policies we have seen this frame work. But our research also suggests that if the President wants to truly rally the country behind his agenda, it will take more than simply making the rational case for competitiveness. He will also need to show the emotion that competition should inspire.
In making the case for policies that will enhance American competitiveness, the President has thus far offered an argument rooted in cold reason: we need to be more competitive in order to achieve the objectives of job creation and economic growth.
