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Amy Phee Appointed Partner at The Glover Park Group
November 10, 2005 |
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Industry Leader Heads Firm's Research Practice
WASHINGTON, D.C. - November 10, 2005 - The Glover Park Group, a leading strategic communications company, announced the appointment of Amy Phee to the position of Partner. Phee will continue to lead the firm's rapidly expanding research practice which she founded. Bringing a varied background that blends corporate, political and public opinion experience, Phee has an outstanding track record of helping clients translate complex public policy issues into compelling, relevant communications campaigns.
"I'm proud to welcome Amy as a Partner at The Glover Park Group; in just three years she has built one of the leading research practices in Washington and earned a reputation as an insightful and savvy strategist," said Chip Smith, Managing Partner at The Glover Park Group. "Amy has developed and executed successful research driven strategies for an impressive portfolio of corporate, non-profit, NGO and political clients."
Skilled in both quantitative and qualitative research, Phee has close to twenty years of experience with a broad range of research methodologies, including copy and concept testing, public opinion surveys, market research, employee research and designing and moderating focus groups.
Phee was classically trained in research, acquiring her marketing and research expertise at Procter & Gamble, one of the world's leading consumer products companies. At P&G, she managed the market research and strategic product development for several flagship brands and was ultimately responsible for the qualifying research for several advertising campaigns.
Immediately prior to joining The Glover Park Group, Phee was Managing Director and Vice President for Organizational Research for Greenberg Quinlan Rosner Research, a D.C.-based firm specializing in the use of research tools to promote public policy and to advance corporate strategies. In this role, she expanded her expertise to include international research with experience in dozens of countries. In addition, she specialized in helping companies manage the internal and external messaging for major mergers and acquisitions.
About The Glover Park Group
The Glover Park Group is a strategic communications company based in Washington and New York. The firm delivers advocacy and image advertising, public affairs services, media relations, issues and crisis management, legislative affairs, research and corporate communications. Recently named one of Washington's fastest growing businesses, The Glover Park Group provides integrated communications solutions to clients including Fortune 100 companies, non-profit organizations, initiative campaigns and industry coalitions.
Media Contact
Alex Slater
(202) 337-0808
aslater@gloverparkgroup.com
