Interaction between government, business, NGOs, the media and the public is more dynamic than ever.
Old lines between public and private sector, journalist and civilian, outside agitator and inside power broker are blurring.
GPG was built to help organizations navigate this shifting landscape. We combine substantive understanding of complex issues with disciplined execution of crisp influence campaigns that shape the way critical audiences view our clients and their goals. In a fast-changing world where the stakes have never been higher, nothing less will do.
Public Affairs and Issues Management
GPG's Public Affairs team helps organizations navigate the world of politics and policy. We partner with our clients to provide strategic counsel on how to define policy priorities and positions, develop crisp research-driven messages, produce impactful materials and finally drive the message out through earned media, stakeholder outreach, innovative use of digital and media tools, and live events.
Government Affairs and Legislative Strategy
Success in public policy requires understanding decision makers. GPG's Government Affairs group helps clients develop legislative and regulatory strategies, establish relationships with policymakers, and position your organization not just as interest groups advocating for a preferred policy, but as a resource who can actually work with policymakers to achieve the right outcomes.
Reputation Management, Corporate Positioning and Brand Development
In today’s environment, brand and reputation are inextricably linked with any organization’s success. GPG helps organizations establish clear positioning strategies based on deep insights into their stakeholders’ priorities. We then apply those insights to blueprints for reputational advertising, corporate marketing, logo and naming projects, and internal brand communications. Tactics in support of these campaigns include message development, digital media strategies, strategic advertising creation, placement and optimization and coalition management.
Media Relations
Succeeding in a fractured media environment requires understanding what drives reporters, editors and bloggers to cover stories. GPG’s team of professionals worked in media, positioning us to help clients develop strategies to win the attention of those who cover them. We maximize every media opportunity with message and public speaking training, speechwriting, opinion piece writing and placement, and editorial board outreach.
Crisis Communications
Our team has taken the focus and cool-head required in political campaigns and made it part of the firm’s DNA. When a client faces a crisis – from a product recall, to litigation, to activist attacks – we strive to be a resource, helping drive fast, thoughtful decision making, tight internal coordination and precise execution.
Opinion Research
GPG's Research group provides the foundation for message development and ongoing insights for clients through a suite of industry-leading research methods including national, regional and local polling, web-based surveys, online and in-person focus groups, highly targeted, in-depth interviews with key decision makers, dial/keypad testing and mall intercepts. The Research group provides clarity, strategic direction and creative input to keep clients relevant, effective and successful.
Corporate Communications and Brand PR
Our team develops and drives ongoing, programmatic campaigns for corporations and non-profit organizations designed to advance reputations, build brands and attract customers. Working with corporate communications and product marketing departments, we create and execute large-scale, strategic, integrated communications campaigns involving earned, owned and paid media, with a special expertise in companies in regulated industries.
Complex Corporate Communications
GPG's Complex Communications practice is a strategic partner for organizations navigating the most challenging moments, from intense B2B and labor negotiations to high-stakes litigation to corporate restructurings and change initiatives. Our team includes experts in media relations, strategic HR, policy and law, and campaign management. Together, we build tightly coordinated campaigns that reach employees, customers, regulators, investors and other stakeholders, mitigating risks and grabbing opportunities that accompany complex corporate events.
Creative Services
Our Creative Services group offers a unique combination of left- and right-brained approaches to advertising and marketing campaigns that reposition and rebrand companies and organizations; raise awareness of policy issues; and move consumer and voter behavior toward specific action. We offer a full spectrum of creative including, advertising, branding, website development, infographics and other digital design, video editing, report layout/design, printing, and anything else requiring a “look and feel”.
Education
Working with non-profits, corporations, coalitions, foundations, and film studios, the GPG Education Practice uses our expertise and experience to help clients make a difference on a wide variety of education issues, from family engagement, teacher training and education reform to organizational branding and positioning.
Health and Wellness
Through our work with corporations, nonprofits and advocacy coalitions, the H+W Practice has developed a deep understanding of the policies, politics and players at the heart of the ever-evolving national conversation on health care. GPG’s team helps you shape the policy debate on today’s most important health and wellness issues.
Energy/Sustainability
From clean and renewable energy policy to sustainable development, climate change and conservation issues, the GPG Energy|Sustainability (E|S) team has helped dozens of clients shape the policy debate on today’s most contentious and important energy and sustainability issues.
Financial Services
From navigating sweeping regulatory changes to overcoming corporate crises and other market-moving events, GPG’s Financial Services team has worked in the trenches of some of the most high-stakes business, public policy, reputational and investor relations events of our time. Today, GPG helps clients shape the discourse surrounding virtually every aspect of our economy – from debates over tax modernization to housing finance to global trade.
Telecom, Media & Tech
Using our years of public and private sector experience, GPG’s Telecommunications, Media, and Technology Practice helps clients shape the policy debate and public discourse on today’s most complex and contentious issues, including online privacy and behavioral advertising, intellectual property protection, cybersecurity, competition and antitrust, retransmission consent and cable carriage, and spectrum reform.
International Affairs
GPG’s International Affairs practice helps clients understand and shape the policy debate on important geopolitical and economic issues. Working with multinational corporations, foreign governments and non-governmental organizations, the International Affairs team provides insights and strategies that help clients effectively navigate the policies, politics and players at the heart of the conversation on global economics, development, foreign policy, national security and diplomacy.
