Leslie Freeman is a Managing Director in the Marketing Division at The Glover Park Group, specializing in strategic and creative development of brand and integrated communications. She works with a range of GPG’s corporate brands and advocacy campaigns with a focus on brand strategy and advertising.
Leslie joined GPG from Crispin Porter + Bogusky, where she served as Vice President, Account Director leading strategy and advertising for American Express, MetLife, Gap Inc., Activision and Volkswagen.
Prior, Leslie served at TBWA\Media Arts Lab leading all digital advertising work for Apple, and helped establish the group as a standalone global agency to service Apple as its singular client. Her work included the “Get a Mac” campaign, one of the most recognized case studies in advertising; her contribution was recognized with the Grand Effie award.
Leslie spent several years working at Icon Media Lab in New York, leading clients such as Bristol –Myers Squibb, Motorola and others. She worked at Forrester Research conducting research and consulting on the intersection of technology and marketing. Leslie started her career in publishing in editorial at Random House.
Leslie is a graduate of Swarthmore College. She is a New England native and resides in Boulder, CO.