Dagny Scott is a Managing Director at The Glover Park Group, where she spearheads strategic planning and brand positioning for a range of the firm's corporate brands and advocacy campaigns. Scott's specialty is in identifying relevant cultural tensions that can lead to behavior change and mindsets brands can own. She was instrumental in the recent successful re-launch of the Climate Reality Project, where she worked with founder Al Gore in drawing renewed attention to the climate crisis.
Scott joined GPG from Crispin Porter + Bogusky where she ran the agency’s global planning department. As Director of Cultural and Business Insights, Scott oversaw the strategy for brands including MetLife, Microsoft Windows, Windows Phone, Nike, Old Navy, Kraft, Best Buy, and the Alliance for Climate Protection.
Over the years she’s received multiple awards and recognition for her work, including the planning industry’s highest level, the Jay Chiat Awards.
Prior to joining CP+B, she was the Director of Insights for Radar Communications, a marketing and research firm, where her clients included Levi’s, Starbucks, Sprint and Johnson & Johnson. She started her career in the publishing industry, serving as news editor of The Santa Fe New Mexican newspaper and editor-in-chief of Women’s Sports & Fitness.
Scott has a Master's degree from Northwestern University's Medill School of Journalism. She is based in Boulder, Colorado.