GPG

Amy Phee

Managing Director

Amy Phee is a Managing Director at The Glover Park Group where she built and now leads the firm’s research practice. Amy has a unique background which blends corporate, political and public opinion experience and enables her to serve a critical cross-functional role helping clients translate complex public policy issues into compelling, relevant communications campaigns.

Amy’s portfolio has included a broad array of corporate, non-profit, NGO and political clients. She has earned a reputation as an insightful, savvy strategist.

Skilled in both quantitative and qualitative research, Amy has close to twenty years of experience with a broad range of research methodologies, including copy and concept testing, public opinion surveys, market research, employee research and designing and moderating focus groups.

Amy is classically trained in research, acquiring her marketing and research expertise at Procter & Gamble, one of the world’s leading consumer products companies. At P&G, she managed market research and strategic product development for several flagship brands and conducted the qualifying research for their advertising campaigns.

At The Glover Park Group, Amy specializes in using research to help translate complex issues into compelling communications strategies and messaging to promote public policy and to advance corporate strategies. In this role, her particular areas of focus include, regulated industries, technology and telecommunications and financial services.

A native of Illinois, Phee graduated cum laude from Miami University of Ohio where she received as B.S. in Political Science and a B.A. in Mass Communication. She resides in Washington, D.C.