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 Amy Phee is a Partner at The Glover Park Group where she built and now leads the firm's research practice. Amy has a unique background which blends corporate, political and public opinion experience and enables her to serve a critical cross-functional role helping clients translate complex public policy issues into compelling, relevant communications campaigns. Amy’s portfolio has included a broad array of corporate, non-profit, NGO and political clients. She has earned a reputation as an insightful, savvy strategist. Skilled in both quantitative and qualitative research, Amy has close to twenty years of experience with a broad range of research methodologies, including copy and concept testing, public opinion surveys, market research, employee research and designing and moderating focus groups. Amy is classically trained in research, acquiring her marketing and research expertise at Procter & Gamble, one of the world’s leading consumer products companies. At P&G, she managed market research and strategic product development for several flagship brands and conducted the qualifying research for their advertising campaigns. Immediately prior to joining The Glover Park Group, Amy was Managing Director and Vice President for Organizational Research for Greenberg Quinlan Rosner Research, a D.C.-based firm specializing in the use of research tools to promote public policy and to advance corporate strategies. In this role, she expanded her expertise to include international research with experience in dozens of countries. In addition, she specialized in helping companies manage the internal and external messaging for major mergers and acquisitions. A native of Illinois, Phee graduated cum laude from Miami University of Ohio where she received as B.S. in Political Science and a B.A. in Mass Communication. She resides in Washington, D.C. |
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