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Clients rarely want strategy without tactical execution, or
communications plans without strategic guidance. In looking at the
communications industry, we noticed a gap: strategic consultants lacked
the ability to implement their own plans, and public relations firms
who could implement those plans lacked the necessary strategic
experience. But by bringing both strategic thinkers and advertising and
public relations professionals together, The Glover Park Group has
bridged the divide -- offering comprehensive client service from the
earliest strategic planning to the final execution of advocacy and
image advertising campaigns.

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