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College Loan Corporation was a small student loan company, established
to challenge monopoly behemoth Sallie Mae and bring competition
and choice to students and families trying to fund college educations.
Working against a powerful opponent and fighting zero name recognition
The Glover Park Group developed a multi-year strategy to help CLC
promote competition in the market and raise its brand awareness.
The Glover Park Group positioned CLC as a fresh new entrant in the
market, offering unparalleled choice and service to its customers.
Aggressive pitching of College Loan Corporation spokespeople resulted
in taking the company from obscurity to getting hundreds of press
hits every year and has helped solidify the company’s place
as a go-to outlet for college financing stories. Major outlets that
have now covered College Loan Corporation, include CNN, NBC, NPR,
Wall Street Journal, USA Today, Washington
Post, L.A. Times, Boston Globe, Forbes
and Newsweek.
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